Redefining the Role of Medical Affairs Professionals as Innovators and Leaders in Industry-led Medical Education

Pharmaceutical Medicine (04/15/24) Setia, S.; Loo, E.; Shinde, S.P.; et al.

While continuing medical education (CME) potentially can help healthcare providers do a better job of using evidence-based medicine (EBM) in clinical practice, existing methods lack the necessary elements for effective real-time decision-making in patient care. However, medical affairs professionals — who have a significant role in what CME looks like — have the power to enhance the programming in a way that promotes greater EBM adoption in the clinical setting. The authors of this editorial examine how these stakeholders can introduce educational theory, cognitive psychology, information mastery and more into the curricula so that "medical innovations are not just developed but also effectively implemented and efficiently utilized in clinical settings."

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